Parent Login


May 3, 2022


August 9, 2022

Why Kathryn Cross Founded Anja Health

Helping parents bank their umbilical cord blood so that their families will really use it

Medically reviewed by

Why Kathryn Cross founded Anja Health

When I was 3 and my brother was 1, he was in a near-drowning accident. Soon after the accident, my brother was diagnosed with cerebral palsy. He couldn’t walk or talk, so my mom immediately began looking into treatments. We found hope in umbilical cord blood. The research was in its early days at the time, but there were a few inspiring stories of children with cerebral palsy who saw changes in upper body strength, vision, and coordination within just a year of an umbilical cord blood treatment. The anti-inflammatory effects of umbilical cord blood were extremely promising. Studies like those that Dr. Joanne Kurtzberg was carrying out made my family bullish on umbilical cord blood and the possibilities that lie ahead. However, we couldn’t find an umbilical cord blood match for my brother. Both of us are half-Chinese and half-white, and for anyone who is not white, it is extremely difficult to find a match (matching happens by ethnicity, and most umbilical cord blood donors come from high-income areas and thus skew white). In the end, we couldn’t find a treatment for my brother.

When my brother passed away due to pneumonia and cerebral palsy complications, it inspired me to move into the healthcare industry. Also, being a historically women’s college (Wellesley) alumna, I had a particular fervor for women’s health in particular. I found myself investigating umbilical cord blood banking, knowing that it has the potential to help many like my brother. Today, umbilical cord blood is FDA-approved to treat around 85 diseases (i.e., leukemia, solid tumors, metabolic disorders, and more), and there are approximately 1300 ongoing clinical trials investigating other use cases, even extending to possibilities like Polycystic Ovary Syndrome (PCOS) treatment. In fact, Selma Blair recently used umbilical cord blood as part of her treatment for multiple sclerosis (which is now in remission.)

Wanting to gauge awareness in the space, I began making TikToks related to umbilical cord blood banking.

I quickly realized that awareness is limited. My account sky-rocketed to nearly 30k followers within 3 months, and my comments were constantly flooded with, “4 days too late” and “how come I didn’t know this was a thing.”

I knew I had to spread the word about umbilical cord blood banking, and I knew that I wanted to do it with a brand that is warm, approachable, and designed for and by the consumer, prioritizing user experience and accessibility. So, I created Anja Health.

What are Anja Health’s products?

Anja Health currently has 3 products — umbilical cord blood, cord tissue, and placenta banking — for 3 different types of stem cells that are collected. Anja helps our clients cryopreserve each of these easily, ensuring that they always have access to its powerful stem cells.

The first is hematopoietic stem cells, which are found in cord blood. These cells are the origin for all cells in the blood, including red blood cells, white blood cells, platelets, etc. Cord blood is rich with these cells, and can treat many blood-related conditions, such as cancer, autoimmune disorders, and Leukemia.

The second is mesenchymal stem cells, which are found in cord tissue. These cells are the origin for cells in the bones, cartilage, and muscle. Mesenchymal stem cells are being looked at in clinical trials to treat many organ and tissue related problems, such as diabetes, liver disease, lung cancer, and even sports injuries. An increasing number of professional athletes, such as Kobe Bryant and Peyton Manning, are using stem cells to treat various bone and muscle-related injuries. Mesenchymal stem cells are found in the cord tissue, hence the importance of additionally banking the umbilical cord.

The third is amniotic epithelial cells, which are found in the placenta. Their applications are still being tested in clinical trials, but currently, they are used to treat eye conditions and wounds.

Why bank your umbilical cord and/or placenta?

Because of the plentiful possibilities that lie ahead with all of these stem cells, I highly recommend that parents look into banking all 3. If my family had banked all 3, we would have had enough stem cells to potentially treat my grandfather’s recent dementia and my brother’s cerebral palsy. Beyond that, we may have even had enough stem cells for my mom to receive a potential anti-aging treatment. She has been healthy all of her life, but many don’t know that stem cells can be used for general potential anti-aging purposes, opening up possibilities for beauty and wellness treatments as well. Anja Health is reshaping discourse surrounding umbilical cord blood from being simply an extra precaution a few families consider to a commonplace practice families brag about.

Stem cell treatments from banked cord blood, tissue, and placenta stem cells can be wonderfully life-altering for sufferers of many diseases. But, today, banking is not simply an insurance policy in the low-probability case that your child gets a disease. Rather, if someone has access to stem cells and they stay up to date with its use cases as they develop (it is a part of Anja’s mission to keep our clients informed even after birth and collection) , they will use stem cells at some point in their life.

So, I invite you and anyone who you know to bank with Anja.

Hear more about Kathryn's story on the 501 Hustle podcast by We Are Gen Z

Sharing means caring
Back to Blog

Chat with our team

We are quick. Like, really quick.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Anja Health Support
👋Hey, we're here to help! Send us a message by filling this out and we'll be in touch within 2 hours, or MUCH sooner.
Sent! Look out for our text. If we can't reach you, we'll send an email.
Oops! Something went wrong.